FuBo: A Mobile App for Alcohol rewards

What was the challenge?

How can we create a seamless, engaging platform that rewards alcohol enthusiasts for their purchases while offering valuable insights to premium alcohol brands?

Key obstacles included:

• Simplifying user onboarding while ensuring KYC compliance and age verification.

• Encouraging repeat engagement on the platform with non-transactional incentives.

• Balancing transparency with data protection for users and brands.

• Appealing to premium alcohol brands through data-driven user insights without compromising user trust.

• Designing an intuitive, mobile-first interface to suit a broad user base in metro cities.

What was the goal?

1. Build a responsive, mobile-first web platform targeting urban alcohol enthusiasts.

2. Drive weekly engagement by integrating rewards, offers, and rich brand-centric content.

3. Enable alcohol brands to leverage anonymized user consumption data to design tailored offers.

4. Maintain a non-transactional, user-friendly experience.

Our Process

1. User-Centric Research

• Target audience definition: Urban alcohol consumers aged 25+ who frequent wine shops and premium outlets.

• Conducted competitive analysis (drawing parallels to apps like MagicPin).

• Explored pain points of alcohol lovers around offers and rewards.

2. Information Architecture

• Designed clear user flows for KYC onboarding, bill uploads, and rewards redemption.

• Categorized features into two flows: KYC and Skip-for-Now.

3. UX Design

• Focused on mobile-first design principles to ensure responsiveness.

• Developed features such as:

• Bill Upload System: Seamless photo upload with bifurcation for wine shops and restaurants.

• Personalized Dashboards: Alcohol preferences influencing rewards and offers.

• Dynamic Brand Pages: Feed-style layouts featuring offers, descriptions, and engaging multimedia.

4. Engagement Mechanics

• Integrated gamified features like “Earn Your Code” quizzes.

• Introduced weekly interactive content such as brand stories, cocktail previews, and tips.

5. UI Design

• Adopted a clean, modern aesthetic aligned with premium alcohol brands.

• Ensured a balance between functional screens (bill uploads, offers) and discovery screens (brand pages, content feed).

6. Prototyping and Testing

• Iterated on Figma prototypes based on feedback from user testing.

• Tested onboarding flows, bill upload functionality, and reward systems for usability.

What did we do?

Onboarding Experience

• Designed e-mail less and flexible KYC options (with Aadhaar, selfie uploads).

• Allowed users to skip KYC initially, prompting it only for redemption.

Reward Mechanics

• Created a dynamic points system:

• 10 coins per ₹100 spent.

• Offers with a 48-hour processing window and expiration timelines.

Engagement Features

• Feed-style brand pages: Stories, offers, multimedia content, and recommendations.

• Gamified “Earn Your Code” quizzes to attract new users.

• Weekly updates with cocktail recipes, trends, and premium brand stories.

Visuals:

• Sample designs of the dashboard, reward redemption screens, and brand feed pages.

• An example quiz flow for “Earn Your Code.”

Results

While FuBo is currently in development, our design and feature set aim to achieve the following projected results:

1. Improved Onboarding Experience

• Simplified KYC and non-mandatory expected to increase onboarding completion rates by up to 40%.

• Flexible options to skip KYC initially will reduce friction, ensuring more users join the platform.

2. Enhanced User Engagement

• Weekly updates featuring brand stories, cocktail previews, and gamified quizzes like “Earn Your Code” are designed to encourage users to visit the platform at least once a week.

• A personalized dashboard with alcohol preferences will make the experience more relevant, boosting retention.

3. Value for Premium Brands

• Anonymized consumption data and user preferences will enable brands to tailor offers, creating a 10-15% increase in user engagement with brand content.

• Feed-style brand pages with dynamic multimedia content are expected to improve visibility and interaction rates.

4. Scalable Framework

• The platform is being built with a modular structure, allowing for seamless integration of new features in future phases, such as restaurant-specific offers and transactional capabilities.