Re-design of Mitsu Website

What was the challenge?

Mitsu’s existing website lacked clarity, engagement, and an effective user journey to guide visitors toward downloading the app or understanding its benefits. The challenge was to redesign the website to serve as both an informational hub and a conversion tool, while ensuring it reflected Mitsu’s mission to destigmatize mental health.

Image: Before ReDesign

What was the goal?

The goal of the redesign was to transform Mitsu’s website into a high-performing digital touchpoint that:

• Encouraged app downloads by showcasing Mitsu’s value proposition clearly and compellingly.

• Built trust and credibility with engaging, evidence-backed content and user testimonials.

• Streamlined navigation for visitors to easily find relevant information about Mitsu’s features and mental health programs.

• Improved SEO performance to drive more organic traffic and increase visibility in the mental health space.

Our Process

We approached the website redesign with a strategic and user-centered process:

1. Discovery & Analysis:

• Analyzed the existing website to identify pain points in user flow and content hierarchy.

• Conducted competitor research to benchmark design trends and features in similar digital health platforms.

• Collaborated with stakeholders to align on business goals and target audience needs.

2. Information Architecture & Content Strategy:

• Developed a new site map to ensure clear and intuitive navigation.

• Prioritized content such as app features, mental health resources, and testimonials to build credibility and drive conversions.

3. Visual & Interaction Design:

• Designed a clean, calming interface reflecting Mitsu’s brand values of trust and inclusivity.

• Used modern, responsive design principles to ensure seamless experiences across devices.

• Incorporated interactive elements to engage users, such as scrolling animations and clickable app previews.

Image: Design System

What Did We Do?

We delivered a fully redesigned website for Mitsu that included:

• Clear Messaging: Crafted concise, impactful copy to communicate Mitsu’s mission and app benefits.

• Enhanced Navigation: Simplified the menu structure and added a prominent “Download the App” CTA across the site.

• Trust-Building Content: Integrated testimonials, FAQs, and evidence-based mental health resources to establish credibility.

• Mobile-First Design: Ensured a seamless, responsive experience for mobile users, who comprised a majority of Mitsu’s audience.

Image: After ReDesign

Results

The website redesign significantly improved user engagement and app downloads:

• Higher Conversion Rates:

A 40% increase in app downloads from website visitors.

Visitors engaging with trust-building elements (e.g., testimonials, resources) spent 2x more time on the site.

• Improved User Experience:

Reduced bounce rate by 35%, indicating better content alignment with user needs.

Average session duration increased by 50%, demonstrating enhanced engagement.

Live Website - Link